Preview of a planned domain · Marketing Operations is on the roadmap — designed on the shared substrate, not yet built. All figures synthetic and aggregated (Meridian Industrials).
AssetShopMarketing Operations SuiteMeridian Industrials · FY26Roadmap · Planned
Reading synthetic sources read-only - never writes back

Executive overview

The SCO read-only thesis, pointed at marketing: pipeline contribution, campaign ROI, channel efficiency, and funnel - observed across your martech to show what the spend returns, not to run the campaigns.

What this is, and what it is not. A preview of a planned domain, not a live product. In production it would sit read-only on top of your CRM, marketing-automation, ad, and web-analytics systems - reading performance and spend and surfacing ROI, efficiency, and funnel health. It does not run or send campaigns, manage ad spend, or touch contact data beyond aggregated, consent-respecting analysis. All figures here are synthetic.

$42M
Marketing-sourced pipeline
+14% YoY
4.2x
Marketing ROI
+0.4x
$18K
Blended CAC
-9% YoY
3,200
MQLs (TTM)
22%
MQL to SQL
$6.0M
Campaign spend (TTM)
720
SQLs (TTM)
480K
Web sessions (TTM)

Marketing-sourced pipeline & plan synthetic

Trailing 8 quarters with a 4-quarter plan and band.
Sourced pipelinePlanBand

Spend by channel synthetic

Signals worth attention

Trade shows return 5.1x - the highest-ROI channel for this industrial buyer; under-funded relative to its return.
Paid-search CAC up 18% QoQ - efficiency slipping; the channel most worth rebalancing.
MQL to SQL up 3 pts - lead quality improving since the scoring-model refresh.

Synthetic preview. In production, derived read-only from CRM, automation, ad, and analytics systems with SHA-256-anchored lineage, as in SCO.

Pipeline contribution

How much pipeline and revenue marketing sources and influences - the number that justifies the budget.

$42M
Sourced pipeline
$96M
Influenced pipeline
28%
Share of total pipeline
$11M
Sourced closed-won

Pipeline by source ($M) synthetic

Where total open pipeline originates.

Marketing contribution by segment read-only

SegmentSourcedInfluencedWin rate
Enterprise OEM$18M$44M26%
Mid-market$15M$32M22%
Aftermarket / parts$9M$20M31%

Synthetic, aggregated. Reconciles CRM opportunity sourcing read-only; sourced vs influenced per attribution model.

Campaign performance

Which campaigns return, which do not, and where the budget is working hardest.

38
Campaigns (TTM)
4.2x
Avg ROI
$2.10
Cost per MQL (best)
6
Below-1x ROI

Top campaigns by ROI

Trade-show program5.1x
Webinar series4.5x
Account-based (ABM)4.2x
Content / SEO3.4x
Paid search2.1x

Underperformers read-only

CampaignSpendROINote
Display retargeting$240K0.7xLow intent
Print / trade press$180K0.6xHard to attribute
Sponsored social$160K0.9xWeak conversion
$580K sits in below-1x campaigns - reallocating toward trade shows and webinars is the clearest efficiency gain.

Synthetic, aggregated. Reads campaign cost and outcome read-only; ROI = sourced pipeline value / campaign cost.

Channel mix & spend

How spend is split across channels and how efficient each one is per lead and per dollar.

$6.0M
Total spend (TTM)
5
Active channels
Events
Best ROI channel
Paid
Rising cost

Cost per lead by channel

Content / SEO$48
Email / nurture$62
Events / trade show$104
Partner / referral$128
Paid search$164
Content has the lowest cost per lead and a 3.4x ROI - the most scalable channel before paid economics degrade further.

Synthetic, aggregated. Reads spend and lead source read-only from ad platforms and CRM.

Funnel

How prospects move from visitor to closed-won, and where the biggest drop-offs are.

3,200
MQLs
720
SQLs
288
Opportunities
74
Closed-won

Funnel stages (count)

Visitors (k)480k
Leads9,600
MQL3,200
SQL720
Opportunity288
Won74
The MQL to SQL step loses 78% - the largest leak; better qualification or routing here moves more than top-of-funnel volume.

Synthetic, aggregated. Reads funnel stage counts read-only from CRM and automation; conversion is stage-over-stage.

Lead quality

Not just how many leads, but how good - which sources convert and which fill the funnel with noise.

22%
MQL to SQL
+3 pts
vs prior year
68
Avg lead score
31%
Disqualified

MQL to SQL conversion by source read-only

Trade show34%
Referral / partner31%
Webinar24%
Content / organic19%
Paid search12%
Trade-show and referral leads convert nearly 3x better than paid - quality, not just volume, argues for the channel rebalance.

Synthetic, aggregated. Reads lead scoring and conversion read-only; scoring model is the customer's own.

Content & web

How the site and content perform - traffic, engagement, and what converts.

480K
Sessions (TTM)
+19%
YoY traffic
2.4%
Conversion rate
3:10
Avg time on page

Web sessions trend (k / quarter) synthetic

Top converting content read-only

AssetSessionsConv.
Product selector tool42K6.1%
Spec / datasheet library68K3.8%
ROI calculator21K5.4%
Case studies34K2.9%

Synthetic, aggregated. Reads web-analytics metadata read-only; aggregated, consent-respecting, no individual tracking surfaced.

Budget & efficiency

How the budget is pacing and whether efficiency is improving or eroding.

$6.0M
Annual budget
98%
Pacing to plan
$18K
Blended CAC
1.3%
Marketing % of revenue

Blended CAC trend ($K) synthetic

Cost to acquire a customer, trailing 8 quarters.
CAC is down 9% YoY while pipeline grew - efficiency and volume improving together, the healthiest combination.

Synthetic, aggregated. Reads spend and acquisition read-only; CAC = fully-loaded acquisition spend / new customers.

Attribution

Which channels actually earn the credit, under a multi-touch view rather than last-click.

Multi-touch
Model
Events
Top contributor
5
Avg touches to win
62 days
Avg sales cycle

Credit by channel synthetic

First vs last touch read-only

ChannelFirstLast
Content / SEO38%14%
Events22%34%
Paid search18%12%
Email10%22%
Referral12%18%
Content opens deals (first touch) and events close them (last touch) - a last-click model would under-credit content and over-fund paid.

Synthetic, aggregated. Reads touch data read-only; multi-touch model is illustrative and configurable per customer.

Connectors & data

Where Marketing Operations would read from, and the posture it would read with.

Read-only, consent-respecting. Marketing data includes personal contact data; this preview reads aggregated performance and spend, never individual profiles for surveillance. HubSpot CRM is the first connector built to a real read-only reference implementation; the rest are scaffolded (0/12) until a tenant integration is done. Nothing is written back; no campaigns are sent.

Marketing connectors

SystemCategoryModeStatus
HubSpot CRMCRMRead-onlyBuilt / integrating
Marketo EngageAutomationRead-onlyScaffolded 0/12
Google Analytics 4Web analyticsRead-onlyScaffolded 0/12
Google / Meta AdsPaid mediaRead-onlyScaffolded 0/12
SalesforceCRMRead-onlyScaffolded 0/12

Planned domain. Connectors are scaffolds except HubSpot (built reference); functional conformance (12/12) is verified per tenant at integration.

Signals & opportunities

Marketing operations signals across efficiency, funnel, and budget - read-only from CRM and ad platforms. Surfaces patterns; spend decisions are yours. Figures synthetic (Meridian Industrials).

8
Open signals
$2.4M
Exposure
1
High severity
$1.1M
Addressable

Detected signals synthetic

Each signal is an observation with a source lineage; confidence reflects how directly the data supports it.
SignalAreaSeverityMagnitudeConf.Source
CAC drift upEfficiencyhigh+22% QoQhighCRM + ad
Channel ROI varianceSpendmedium3 channels <1.0xhighad
MQL-to-SQL conversion dropFunnelmedium-3.4 ptsmedCRM
Spend pacing overBudgetmedium+$0.4M vs planhighfinance + ad
Attribution gapsMeasurementmedium18% untrackedmedanalytics
Campaign underperformanceSpendlow2 below thresholdmedad
Pipeline contribution driftFunnellow-5 ptsmedCRM

Opportunities the signals point to

What the observation suggests. AssetShop quantifies; your team decides and acts in the source systems.
$0.7M
Reallocation from sub-1.0x ROI channels to top performers.
$0.4M
Spend-pacing correction against plan.
2 camp
Pause/rework underperforming campaigns below threshold.

How to read this

High signals are concentrated, well-evidenced, and material - act on these first.
Confidence separates observed facts from modeled estimates.
Every figure traces to a read-only source. Nothing here is written back to any system.

Synthetic. Signals computed from read-only CRM / ad platforms data; magnitudes labeled modeled are estimates, not posted figures. Operational signal, not advice; AssetShop never writes back to source systems.

Campaign detail

Spend, leads, and efficiency by campaign - the data behind marketing signals.

$2.4M
At-risk spend
+22%
CAC drift
3
Channels <1x
9
Shown

Detail records synthetic

Event and select paid channels run below 1.0x ROI. Use Export above to download exactly these rows as CSV.
CampaignChannelSpendLeadsCPLROI
CMP-1paid480003201501.4x
CMP-2email12000540222.8x
CMP-3event650002103100.7x
CMP-4content18000260691.9x
CMP-5paid540002901860.9x
CMP-6email9000380242.6x
CMP-7event720001804000.6x
CMP-8paid310002401291.1x
CMP-9content15000210711.7x

Synthetic (CRM + ad platforms). Read-only detail; AssetShop never writes back to source systems. Figures illustrate Meridian Industrials.

Theme